COSTABILE / EDITORIAL
COSTABILE / APPROFONDIMENTI
Perspectives Prospettive
Analysis and perspectives on the economic and commercial forces shaping international markets — from consumer trends and trade policy to distribution, partnerships and long-term growth. Analisi e prospettive sulle dinamiche economiche e commerciali che influenzano i mercati internazionali: consumi, politiche commerciali, distribuzione, partnership e crescita.
Entering the US: Growth Is Not a Market-Entry Strategy
America offers European brands access to an enormous consumer market. But changing tariffs, shifting retail networks and the financial difficulties of established retailers have made the distinction between winning distribution and building a profitable business harder to ignore.