International Growth
International expansion works only when the route to market fits the brand. COSTABILE assesses the opportunity, defines the right entry route and develops the early commercial relationships required to build a credible position in selected markets.
We start with the brand, the market and the economics. We test whether the proposition travels, identify the most credible route to market, qualify the relevant counterparties and remain involved through early meetings, proposals and negotiations. The objective is not simply market entry, but a commercially sound position the brand can build from.
A European luxury or prestige brand sees a new market as a logical growth opportunity but lacks a proven route in. A typical mandate would assess demand and channel structure, determine the most credible entry route, identify and approach relevant counterparties, and support the commercial process through to an agreed route to market.