Distribution
Distribution should extend a brand without diluting its position. COSTABILE develops routes to market across retail, wholesale, ecommerce and marketplaces, selecting channels for fit with brand positioning, economics and long-term channel strategy.
We start with the brand, its economics and existing distribution. From there, we define the channels worth pursuing, map and qualify the relevant counterparties, open conversations and stay involved through listing, margin and commercial negotiations until the route becomes active.
A premium brand has strong domestic distribution but depends heavily on one route to market and has limited presence in department stores, travel retail or selected ecommerce. A typical mandate would assess which channels fit the brand and margin structure, qualify the relevant counterparties, and support listings and terms while protecting productive existing distribution relationships.