Services — Brand & Partnerships

Brand & Partnerships

A brand can grow beyond the products it makes today. COSTABILE develops licensing, collaborations and strategic partnerships that fit the brand’s positioning, economics and long-term commercial direction.

What We Help With
Licensing OutExtending the brand into categories the business does not produce directly, through carefully structured agreements.
Licensing InSecuring rights to recognised brands or IP to enter a category or channel with greater credibility and speed.
Brand CollaborationsIdentifying partnerships with a credible fit and supporting the commercial process through to signature.
Strategic PartnershipsDeveloping and negotiating commercial partnerships alongside leadership.
IP CommercialisationTurning underused brand assets into structured commercial opportunities with clear long-term value.
Trademark CoverageWorking with the brand’s legal advisers to ensure the right classes and territories are protected ahead of expansion.
How We Work

We identify the categories, counterparties and structures that fit the brand, define a focused shortlist, open conversations at the right level and remain involved through proposals, negotiation and agreement. COSTABILE leads the commercial structuring; formal legal drafting and registration remain with the brand’s legal advisers.

A Typical Mandate

A heritage brand has strong recognition but generates little value beyond the products it makes directly. A typical mandate would identify adjacent categories the brand could credibly enter, approach suitable licensees, confirm trademark coverage with counsel and negotiate royalty, minimum guarantee and approval terms while preserving control over how the brand is used.

The Next Step
Discuss a licensing or partnership opportunity.
Discuss an Opportunity